SPONSORSHIP OPPORTUNITIES

OF THE BANDIT BIG RIG SERIES FOR 2021

 

The Bandit Big Rig Series (BBRS) Official Heavy Duty Sponsor Package is inclusive to some of BBRS’s most marketable opportunities, rights and benefits. They are combined to meet the sponsors goals through the most value-driven marketing platforms, ensuring authenticity with participants, event attendees and all other Bandit Fans.

EXCLUSIVE RIGHTS

Year-round affiliation as a Bandit Big Rig Series Official Heavy Duty Sponsor which includes all events, campaigns and programs for the entire 2021 season. This is designed to maximize your exposure in not only the BBRS, but any consumer market our Bandit Fans are a part of.

OFFICIAL HEAVY DUTY PRODUCT SPONSOR

PACKAGE HIGHLIGHTS
  • Sixteen (16) co-created messages

  • Twenty (20) complimentary general admission tickets at each race event in 2021

  • Four (4) live announcements at each BBRS event

  • Four (4) :30 second sponsor provided commercials featured
    on Bandit TV

  • Commercials to remain in race rebroadcast hosted on
    BBRS social media pages

  • Official product provided by sponsor and required to be
    run on all BBRS race trucks

BANDIT BIG RIG SERIES STATS

FOR 2021

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8

RACE EVENTS

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8

TRUCK SHOWS

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20+

RACE TRUCKS

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16

LIVE BROADCASTS

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OFF-SITE

EVENTS

MARKETING STATS

2021 YEAR-TO-DATE

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68,967,595

IMPRESSIONS

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15,580,923

VIDEO VIEWS

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35,221,099

REACH

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589,663

ENGAGEMENT

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133,842

SOCIAL FOLLOWERS

COMPANY BRANDING RIGHTS & AFFILIATIONS

 

WINTERS RACING LLC

Bandit Sponsored – Doug Winters NHRA Pro Mod Drag Racing

Co-branded with the Bandit Series in conjunction with Winters Racing at 14 NHRA events throughout 2021. Events average over 500,000 viewers per combined airings on Fox Sports 1. Exposure to more than 2 million social media followers throughout the season.

EST VALUE

$1,056,000

 

BANDIT TV

Livestream Broadcasting and Production Advertising

 

Branded logo and commercials on all Bandit TV livestream (YouTube/ Facebook), along with a strong rebroadcast, effectively reaching more than a 15 million viewership.

EST VALUE

$656,000

 

SOCIAL MEDIA

Paid Search and Organic Advertising

 

Targetable (Geotargeting methods) which produce immediate measurable results – reach of nearly 8.8 million engaged fans.

EST VALUE

$464,000

 

TRADITIONAL ADVERTISING

TV, Radio, Out-of-Home and On-Site Marketing

 

Reaches a wider, new audience and offers tangibility – gets your business in front of new customer opportunities – Exposure to more than 70 Regional & Local TV & Radio Stations within 8 markets.

EST VALUE

$386,000

 

PRINT ADVERTISING

Branded Race Day Schedules, Programs, Banners, Posters, etc.

Your featured brand will be seen millions of times in 2021 through all BBRS forms of print media.

EST VALUE

$125,000

TOTAL ESTIMATED MEDIA VALUE OF $2,687,000+

DETAILED FEATURES

  • Campaign integration – Inclusion as Official Heavy Duty Product Sponsor in select BBRS Platforms

  • Logo inclusion on Winter’s Racing Pro Mod NHRA Drag Car

  • One (1) Pre-Race or Race Day event component designed by BBRS – engage fans through on-site activation and generate leads with quality, face-to-face communication regarding your brand as an Official Heavy Duty Product Sponsor at BBRS events. Sponsor logo to be included and defined as title sponsor in select event

  • Sixteen (16) co-created messages pushed monthly through all BBRS social media channels

  • On-site activation space (size TBD) featuring your company at all 8 BBRS events in 2021

  • Online access to BBRS race day marketing collateral

  • Twenty (20) complimentary general admission tickets at each race event in 2021

  • Six (6) all access employee passes (pits, R&D and drivers)

  • Official product provided by sponsor and required to be run on all BBRS race trucks

  • Two (2) 4’ x 8’ sponsor banners provided by BBRS to be displayed at each event in line with all other Official Heavy Duty Product Sponsors in 2021

  • Four (4) live announcements at each BBRS event acknowledging your brand as Official Heavy Duty Product Sponsor

  • Four (4) :30 second sponsor provided commercials featured on our exclusive Bandit TV platform (1 pre-race commercial and 3 live race commercials)

  • Commercials to remain in race rebroadcast hosted on BBRS social media pages

  • Full networking rights with other BBRS partners

  • Quarterly strategic meetings to review partner objectives and activation plans

  • Annual fulfillment report showcasing revenue, value and benefits delivered

  • Designated BBRS account manager to maintain and service the relationship

  • BBRS will issue one (1) press release per year recognizing sponsor as an Official Heavy Duty Product Sponsor

  • Right to use BBRS marks/logos and BBRS Official Heavy Duty Product Sponsor designation in company advertising, promotions, PR and packaging with BBRS approval

ANNUAL COMMITMENT & PRODUCT REQUIRED

HEAVY DUTY PRODUCT SPONSOR PACKAGE

PACKAGE VALUE

$1,075,000+

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