SPONSORSHIP OPPORTUNITIES

OFFICIAL SERIES TITLE SPONSOR

OF THE BANDIT BIG RIG SERIES FOR 2021

This sponsor package is designed for exclusive rights to all Bandit Big Rig Series (BBRS) marketable opportunities, rights and benefits. They are combined to meet the sponsor’s objectives through the most value driven marketing platforms, ensuring authenticity with participants, event attendees and all other stakeholders. BBRS is one of the fastest growing racing event circuits in the world. Year-over-year, we have seen exponential growth and are excited to expand our growing fan base to capture a worldwide audience!

EXCLUSIVE RIGHTS

The sponsor package also offers year-round affiliation with BBRS and its events, campaigns and programs for the entire 2021 season. This is designed to maximize your exposure in not only the BBRS, but the NHRA (through Winters Racing LLC) and the trucking industry as well.

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PACKAGE HIGHLIGHTS
  • Thirty-two (32) co-created social media messages

  • One (1) premium on-site space and inclusion of a 10’x 20’ activation space

  • Inclusion in ten (10) or more press releases during
    the 2020 season

  • Minimum of six (6) co-branded BBRS on-site 4’x 8’ or 5’x10’ banners

  • Six (6) on-site event announcements throughout the day to live BBRS audience

  • Designated executive given race commissioner stats to
    start the race

  • Hospitality area for private parties

  • 100 complimentary general admission tickets for each race
    event in 2021

  • Sponsor titled pre-race and race day event component
    designed by BBRS

BANDIT BIG RIG SERIES STATS

FOR 2021

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8

RACE EVENTS

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8

TRUCK SHOWS

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20+

RACE TRUCKS

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16

LIVE BROADCASTS

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OFF-SITE

EVENTS

MARKETING STATS

2021 YEAR-TO-DATE

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68,967,595

IMPRESSIONS

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15,580,923

VIDEO VIEWS

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35,221,099

REACH

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589,663

ENGAGEMENT

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133,842

SOCIAL FOLLOWERS

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DETAILED RIGHTS & BENEFITS
  • Campaign integration – Partner to be included as title sponsor in all BBRS platform communications through social, digital, web, media and PR

  • Brand integration – Sponsor logo to be featured in conjunction with all BBRS branding

  • Access to platform content for distribution in partner channels

  • Title platform signage at all BBRS live events

  • Promotional rights

  • Sales rights

  • Social media

  • Title sponsorship of One (1) pre-race and race day event component throughout entire series

  • Paid media inclusion

  • Earned media/PR

  • Digital marketing/communications and integration on the BBRS website (www.banditseries.com)

  • Event on-site

  • Access/tickets/hospitality

  • Access, service & fulfillment

COMPANY BRANDING RIGHTS & AFFILIATIONS

 

WINTERS RACING LLC

Bandit Sponsored – Doug Winters NHRA Pro Mod Drag Racing

Co-branded with the Bandit Series in conjunction with Winters Racing at 14 NHRA events throughout 2021. Events average over 500,000 viewers per combined airings on Fox Sports 1. Exposure to more than 2 million social media followers throughout the season.

EST VALUE

$1,056,000

 

BANDIT TV

Livestream Broadcasting and Production Advertising

 

Branded logo and commercials on all Bandit TV livestream (YouTube/ Facebook), along with a strong rebroadcast, effectively reaching more than a 15 million viewership.

EST VALUE

$656,000

 

SOCIAL MEDIA

Paid Search and Organic Advertising

 

Targetable (Geotargeting methods) which produce immediate measurable results – reach of nearly 8.8 million engaged fans.

EST VALUE

$464,000

 

TRADITIONAL ADVERTISING

TV, Radio, Out-of-Home and On-Site Marketing

 

Reaches a wider, new audience and offers tangibility – gets your business in front of new customer opportunities – Exposure to more than 70 Regional & Local TV & Radio Stations within 8 markets.

EST VALUE

$386,000

 

PRINT ADVERTISING

Branded Race Day Schedules, Programs, Banners, Posters, etc.

Your featured brand will be seen millions of times in 2021 through all BBRS forms of print media.

EST VALUE

$125,000

TOTAL ESTIMATED MEDIA VALUE OF $2,687,000+

DETAILED FEATURES

  • Thirty-two (32) co-created social media messages with content pushed yearly through all social media platforms & websites

  • One (1) premium on-site space (size TBD) and inclusion of a 10’x 20’ activation space (dealer, customer) at all 8 BBRS events in 2021

  • Inclusion in ten (10) or more press releases during the 2021 season – designed to reach more than 60 million people in both national and regional markets

  • Minimum of six (6) co-branded BBRS on-site 4’x 8’ or 5’x10’ banners in highly-visible locations. Two (2) stand-alone branded sponsor banners produced by BBRS creative team
  • Six (6) on-site event announcements throughout the day to live BBRS audience. Title Sponsor recognition on all BBRS event announcements throughout day

  • Sponsor titled pre-race and race day event component designed by BBRS – engage fans, increase on-site activation and generate leads geared towards your brand as Title Sponsor at our BBRS events

  • Title sponsor recognition in all BBRS owned/placed print, out-of-home, onsite and broadcast advertising

  • Title sponsor recognition on all BBRS owned websites

  • Title sponsor recognition on all Bandit TV event livestream race ribbons and channels. Four (4):30 second sponsor commercials featured in all Bandit TV event livestreams

  • Designated executive will have the opportunity to waive the green flag or announce “drivers start your engines” of the feature race at all eight (8) BBRS events

  • Access to BBRS staff for marketing collateral and promotional implementation

  • Hospitality area (suites/decks) for private parties of 15 VIP guests at each of the 8 events (inclusion of VIP host)

  • 100 complimentary general admission tickets for each race event in 2021

  • Quarterly strategic meetings to review sponsor objectives and activation plans

  • Annual fulfillment report showcasing revenue, value and benefits delivered

  • Access to pre-and/or post event research

  • Full networking & promotional rights with BBRS and/or its partners

  • Sales rights: right to co-brand/produce pre-approved BBRS merchandise for sale

  • License to use BBRS marks/logos and BBRS Series Title Sponsor designation in company advertising, promotions, PR and
    packaging with approval

  • Designated account manager to maintain and service the relationship

ANNUAL COMMITMENT REQUIRED

OFFICIAL SERIES TITLE SPONSOR

PACKAGE VALUE

$2,687,000+

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