SPONSORSHIP OPPORTUNITIES

OFFICIAL TRUCK SHOW TITLE SPONSOR

OF THE FAN SERIES TRUCK SHOW FOR 2021

The Bandit Big Rig Series (BBRS) Fan Series Truck Show (FSTS) Title Sponsor Package is all-inclusive of BBRS highest level of marketable opportunities, rights and benefits. They are holistically combined to meet your company objectives through the most value-driven marketing platforms, ensuring authenticity with participants, event attendees and all other stakeholders.

​

​

EXCLUSIVE RIGHTS

​

This sponsor package offers year-round affiliation as the BBRS Fan Series Truck Show, events, truck show campaigns and programs for the entire 2021 season. This official sponsorship is geared towards the trucking industry, racing fans and expanding your brand to other vendors and potential customers. This is a fantastic way to reach a new pool of prospective clients.

COMPANY BRANDING RIGHTS & AFFILIATIONS

WINTERS RACING LLC

Bandit Sponsored – Doug Winters NHRA Pro Mod Drag Racing

​

Co-branded with the Bandit Series in conjunction with Winters Racing at 14 NHRA events throughout 2021. Events average over 500,000 viewers per combined airings on Fox Sports 1. Exposure to more than 2 million social media followers throughout the season.

EST VALUE

BANDIT TV

Livestream Broadcasting and Production Advertising

Branded logo and commercials on all Bandit TV livestream (YouTube/ Facebook), along with a strong rebroadcast, effectively reaching more than a 15 million viewership.

EST VALUE

SOCIAL MEDIA

Paid Search and Organic Advertising

Targetable (Geotargeting methods) which produce immediate measurable results – reach of nearly 8.8 million engaged fans.

EST VALUE

TRADITIONAL ADVERTISING

TV, Radio, Out-of-Home and On-Site Marketing

Reaches a wider, new audience and offers tangibility – gets your business in front of new customer opportunities – Exposure to more than 70 Regional & Local TV & Radio Stations within 8 markets.

EST VALUE

PRINT ADVERTISING

Branded Race Day Schedules, Programs, Banners, Posters, etc.

​

Your featured brand will be seen millions of times in 2021 through all BBRS forms of print media.

EST VALUE

DETAILED FEATURES

​​

​

• Title logo/name inclusion for all eight (8) FSTS events in owned/placed print, out-of-home and broadcast media

• BBRS/FSTS will issue two (2) press releases per year:  One centered around the sponsors brand and new affiliation with BBRS and one announcing the 2021 FSTS schedule

• Five (5) :30 second commercial spots in Bandit TV livestream for all BBRS/FSTS events.  (3 – co-branded spots and 2 stand-alone sponsor commercials)

• One (1) onsite event component throughout the 2021 season

• FSTS Online registration and on-site lead capture at each event in 2021

• Hospitality area (suites/decks) for private parties of six (6) VIP guests at each of the 8 events (inclusion of VIP host)

• 100 complimentary general admission tickets for all 8 races throughout the season

• Twenty-four (24) co-created social media messages pushed yearly through all BBRS & FSTS social media channels and websites

• Access to BBRS and FSTS staff for marketing collateral

• Quarterly strategic meetings to review sponsor objectives and activation plans

• Annual fulfillment report showcasing revenue, value and benefits delivered

• Full networking and promotional rights with BBRS and/or its partners

• Designated FSTS manager to maintain and service the relationship

• Primary FSTS on-site display space (20’ x 20’) at all events in truck show area

• Dealer partner space at each of the 8 BBRS events

• Event on-site setup includes: co-branded tent, five (5) FSTS co-branded banners (4’ x 8’), two (2) 16’ FSTS flags, tailgating access, kid’s zone – exclusive activation within truck show

• Eight (8) co-sponsored live radio remotes at the FSTS prior to BBRS gate opening.  Opportunity for additional on-site activation and lead generation

• Vehicle opportunity at each of the 8 events – company truck is allowed as one of the pace trucks at each event, in conjunction with FSTS winner for the evening feature race

• Contingency opportunity for both FSTS attendees and BBRS winning drivers for each event

• License to use BBRS/FSTS marks/logos and FSTS title sponsor designation in company advertising, promotions, PR and packaging with BBRS/FSTS approval

• Right to product-in-use video or photos for sponsor advertising

• Right to produce pre-approved FSTS branded merchandise for giveaway (e.g. 2021 calendar, mugs, etc.)

• Co-branded website with FSTS – huge exposure all season with BBRS

ANNUAL COMMITMENT REQUIRED

OFFICIAL TRUCK SHOW SPONSOR PACKAGE

PACKAGE VALUE

$1,074,800+