SPONSORSHIP OPPORTUNITIES

OFFICIAL TRUCK SHOW TITLE SPONSOR

OF THE FAN SERIES TRUCK SHOW FOR 2021

 

The Bandit Big Rig Series (BBRS) Fan Series Truck Show (FSTS) Title Sponsor Package is all-inclusive of BBRS highest level of marketable opportunities, rights and benefits. They are holistically combined to meet your company objectives through the most value-driven marketing platforms, ensuring authenticity with participants, event attendees and all other stakeholders.

EXCLUSIVE RIGHTS

This sponsor package offers year-round affiliation as the BBRS Fan Series Truck Show, events, truck show campaigns and programs for the entire 2021 season. This official sponsorship is geared towards the trucking industry, racing fans and expanding your brand to other vendors and potential customers. This is a fantastic way to reach a new pool of prospective clients.

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PACKAGE HIGHLIGHTS
  • Sixteen (16) co-created messages

  • One (1) 10’ x 20’ on-site activation space

  • Four (4) live announcements at each BBRS event

  • Three (3) :30 second sponsor provided commercials
    featured on Bandit TV

  • Commercials to remain in race rebroadcast hosted on
    BBRS social media pages

  • FSTS Online registration and on-site lead capture at each event in 2021

BANDIT BIG RIG SERIES STATS

FOR 2021

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8

RACE EVENTS

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8

TRUCK SHOWS

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20+

RACE TRUCKS

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16

LIVE BROADCASTS

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OFF-SITE

EVENTS

MARKETING STATS

2021 YEAR-TO-DATE

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68,967,595

IMPRESSIONS

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15,580,923

VIDEO VIEWS

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35,221,099

REACH

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589,663

ENGAGEMENT

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133,842

SOCIAL FOLLOWERS

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PROMOTIONAL RIGHTS
  • Lead generation, trucking industry, recruiting and highly visible company branding rights

  • Campaign integration – sponsor to be included as official sponsor of the Fan Series Truck Show and select BBRS platforms – communications, social, digital, web, media and PR

  • Access to platform content for distribution in partner channels

  • Official sponsor signage at BBRS and FSTS events

  • Exclusive media content on FSTS social media pages (paid & organic)

  • Truck Show Title Sponsor – BBRS tent for onsite voter registration and activation area (leads)

  • Customized landing pages exclusive for FSTS registrants and online lead capture – All related data shared fully with Fan Series Truck Show Sponsor

  • Sales rights

  • Paid media inclusion (advertising, out-of-home and print)

COMPANY BRANDING RIGHTS & AFFILIATIONS

 

WINTERS RACING LLC

Bandit Sponsored – Doug Winters NHRA Pro Mod Drag Racing

Co-branded with the Bandit Series in conjunction with Winters Racing at 14 NHRA events throughout 2021. Events average over 500,000 viewers per combined airings on Fox Sports 1. Exposure to more than 2 million social media followers throughout the season.

EST VALUE

$1,056,000

 

BANDIT TV

Livestream Broadcasting and Production Advertising

 

Branded logo and commercials on all Bandit TV livestream (YouTube/ Facebook), along with a strong rebroadcast, effectively reaching more than a 15 million viewership.

EST VALUE

$656,000

 

SOCIAL MEDIA

Paid Search and Organic Advertising

 

Targetable (Geotargeting methods) which produce immediate measurable results – reach of nearly 8.8 million engaged fans.

EST VALUE

$464,000

 

TRADITIONAL ADVERTISING

TV, Radio, Out-of-Home and On-Site Marketing

 

Reaches a wider, new audience and offers tangibility – gets your business in front of new customer opportunities – Exposure to more than 70 Regional & Local TV & Radio Stations within 8 markets.

EST VALUE

$386,000

 

PRINT ADVERTISING

Branded Race Day Schedules, Programs, Banners, Posters, etc.

Your featured brand will be seen millions of times in 2021 through all BBRS forms of print media.

EST VALUE

$125,000

TOTAL ESTIMATED MEDIA VALUE OF $2,687,000+

DETAILED FEATURES

  • Title logo/name inclusion for all eight (8) FSTS events in owned/placed print, out-of-home and broadcast media

  • BBRS/FSTS will issue two (2) press releases per year:  One centered around the sponsors brand and new affiliation with BBRS and one announcing the 2021 FSTS schedule

  • Five (5) :30 second commercial spots in Bandit TV livestream for all BBRS/FSTS events.  (3 – co-branded spots and 2 stand-alone sponsor commercials)

  • One (1) onsite event component throughout the 2021 season

  • FSTS Online registration and on-site lead capture at each event in 2021

  • Hospitality area (suites/decks) for private parties of six (6) VIP guests at each of the 8 events (inclusion of VIP host)

  • 100 complimentary general admission tickets for all 8 races throughout the season

  • Twenty-four (24) co-created social media messages pushed yearly through all BBRS & FSTS social media channels and websites

  • Access to BBRS and FSTS staff for marketing collateral

  • Quarterly strategic meetings to review sponsor objectives and activation plans

  • Annual fulfillment report showcasing revenue, value and benefits delivered

  • Full networking and promotional rights with BBRS and/or its partners

  • Designated FSTS manager to maintain and service the relationship

  • Primary FSTS on-site display space (20’ x 20’) at all events in truck show area

  • Dealer partner space at each of the 8 BBRS events

  • Event on-site setup includes: co-branded tent, five (5) FSTS co-branded banners (4’ x 8’), two (2) 16’ FSTS flags, tailgating access, kid’s zone – exclusive activation within truck show

  • Eight (8) co-sponsored live radio remotes at the FSTS prior to BBRS gate opening.  Opportunity for additional on-site activation and lead generation

  • Vehicle opportunity at each of the 8 events – company truck is allowed as one of the pace trucks at each event, in conjunction with FSTS winner for the evening feature race

  • Contingency opportunity for both FSTS attendees and BBRS winning drivers for each event

  • License to use BBRS/FSTS marks/logos and FSTS title sponsor designation in company advertising, promotions, PR and packaging with BBRS/FSTS approval

  • Right to product-in-use video or photos for sponsor advertising

  • Right to produce pre-approved FSTS branded merchandise for giveaway (e.g. 2021 calendar, mugs, etc.)

  • Co-branded website with FSTS – huge exposure all season with BBRS

ANNUAL COMMITMENT REQUIRED

OFFICIAL TRUCK SHOW SPONSOR PACKAGE

PACKAGE VALUE

$1,074,800+